American made luxury vehicles at your fingertips… what could be better? General Motors luxury brand, Cadillac, is making that a reality with their Book by Cadillac subscription service. Launched in 2017, Book is expanding and could be in a city near you soon.
Imagine waking up on a Friday for a weekend trip to the ski mountain. You’ll want to arrive in style and with plenty of cargo in tow. Time to tap the Escalade image from your menu of options within the Book by Cadillac app. “Wow, that was easy” you’ll find yourself saying.
As automotive subscription services grow, General Motors may be out in front of the curve with their luxury offering through Cadillac. Let’s learn more about Book, how it works, what you get, and if it’s a good value below.
What is Book by Cadillac?
Similar to other manufacturers, Book by Cadillac offers access to an exclusive club of sorts. With membership to Book you enjoy access to a fleet of high performance vehicles, a concierge service that delivers them to your door, and the joy of knowing you no longer need to own a car.
Book is General Motors first, and only foray into the car subscription service arena, neither Chevrolet nor Buick offer anything similar to Book.
The service was launched in 2017 exclusively in New York, but has expanded since. Book was the first manufacturer subscription service to launch in the United States.
Where can I access Book by Cadillac?
Book by Cadillac is available in three metro areas; New York, New York, Dallas, Texas, and Los Angeles, California. General Motors leadership have made it clear that Book will be expanded to other cities after successful pilots in these three areas.
Within those three metro areas there are specific counties where Book deliveries can take place.
New York: Most of the five boroughs of New York City,
- part of Nassau County, Westchester County, Rockland County, and parts of Orange County, Putnam County, and Suffolk County.
- Hudson County, Bergen County, Essex County, Passaic County, Union County, and parts of Morris County, Somerset County, and Middlesex County.
Connecticut: parts of Fairfield County.
- Cooke County, Montague County, Jack County, Wise County, Denton County, Palo Pinto County, Parker County, Tarrant County, Johnson County, Hood County, Erath County, Somervell County, Bosque County, Hill County, Navarro County, Henderson County, Wood County, Rains County, Van Zandt County, Kaufman County, Dallas County, Ellis County, Rockwall County, Collin County, Hunt County, Hopkins County, Delta County, Fannin County, Grayson County
- Los Angeles County, parts of Ventura County, parts of Riverside County, Orange County, parts of San Diego County and parts of San Bernadino County
Cadillac announced dealer incentives to try and further increase the number of Book users. There is an obvious push from General Motors executives to get Book off the ground. You may want to set a Google alert for when Book is available in your city because they seem to be moving fast.
How does Book by Cadillac work?
- Be at least 18 years of age or older;
- Possess a valid U.S. state-issued driver license that is not suspended, revoked or restricted;
- Have a residence in the NY, LA, or Dallas metropolitan area.
If you meet these three requirements you’ll want to download the Book by Cadillac app for IOS or Android and seek approval (someone needs to verify your information). Book approves most all members within two business days.
After that you’re all set. Use the app to request vehicles and exchange from your current car to a new one. Similar to other car subscription services, Book has a concierge service that delivers your new vehicle to you within hours of requesting it.
There are a few restrictions on when you can schedule delivery of your new vehicle that are worth noting;
- No deliveries can be made on Sundays;
- Saturday delivery is subject to concierge availability;
- Monday through Friday deliveries can range from 8am to 8pm.
There are also a few restrictions on driving the cars that you need to be aware of;
- You have a 2,000 mile maximum use per monthly subscription period. If you exceed the maximum miles, you agree to pay $0.25 per mile plus applicable taxes.
- Book by Cadillac does not allow unlimited “flips” or exchanges of vehicles. Within a 12 month period you are allowed to exchange your car 18 times.
- You may only drive your vehicle within the continental United States — no internal driving allowed.
How much does Book by Cadillac cost?
Unlike other subscription services that offer ever increasing tiers of service, Book by Cadillac offers one subscription price for full access to the service. For $1,800 per month, plus a one-time $500 initiation fee you gain full access to Book.
Included in that $1,800 a month subscription is:
18 vehicle exchanges within 12 months of initial signup.
- Access to BOOK by Cadillac’s fleet of high-end luxury vehicles, based on availability.
- Routine maintenance and repairs.
- Vehicle registration costs
- OnStar, Sirius XM, and 4G LTE, and
- State and local taxes
The full list of vehicles included are; the Escalade, Escalade ESV, XT5, CT6, CTS-V, and ATS-V.
Are there any other perks?
One of the joys of subscription services is that most offer insurance coverage. Book by Cadillac is no exception, insurance coverage is included for members, although members are responsible for a deductible up to $1,000 in the event of an accident that results in damage.
Book by Cadillac vehicles also have toll transponders within them. This is incredibly useful if you’re going for a road trip and don’t want to stop in the cash only lane.
Joining the Book by Cadillac club also provides access to Book member events. Details here are nebulous, but it seems General Motors and Cadillac are investing a lot in trying to get Book members excited about their subscription, so from time to time exclusive events are available to members.
Is Book by Cadillac a good value?
The calculus behind answering this question is tricky. At $1,800 a month and with some restrictions on the number of exchanges and miles driven it may be hard to say Book by Cadillac is a good value. I however think it is.
Sure, you don’t own a car, and if you did, the monthly lease or finance payment may be less than $1,800 per month on a new Cadillac, but when you factor in the ease of mind (no maintenance, no insurance, change vehicles depending on the circumstance) Book by Cadillac begins to appear like a no-brainer.
If you’ve dreamt of owning an Escalade, a CTS-V, and a CT6 all at the same time, you can begin to live out your fantasy with Book. All in all, especially compared to other luxury brands (I’m looking at you Porsche Passport), Book seems like a reasonable value for the American made car enthusiast.