Polestar

Polestar 2 — Subscription Cost, Price, Specs, and More

With great fanfare, Polestar, the Volvo-affiliated electric car maker, announced its intention to bring to market an affordable electric hatchback in 2020. The Polestar 2 is different from most cars in a variety of ways (including a subscription offering). Let’s break down what makes the Polestar 2 newsworthy.

Polestar 2 Buying Options, Price, and (Estimated) Subscription Cost

Polestar is forward thinking. Either that, or they’re crazy.

The Polestar 2 will not be available for purchase at traditional dealerships. Instead, if you’d like to get your hands on the car in early 2020 (when they are slated to come to the United States), you’ll need visit one of Polestar’s “spaces.” These spaces (you can’t make this up), are no-commission “guide-shops” where interested customers can learn more about the vehicle but not buy them.

Eight franchised Volvo dealerships will be a part of the Polestar network by 2020, encompassing five West Coast cities and three Canadian cities. Dealerships, or should I say, “Spaces” will not carry inventory, and all purchases will take place online.

Gregor Hembrough, North American Chief Executive for Polestar recently said in an article for Automotive News that he expects the Polestar 2 to be a “70-30 split between leasing/subscriptions and sales.”

The subscription service offered by Polestar is set to include all costs of ownership (insurance, maintenance, tire hazard protection, etc.), while the other ownership options (lease and buy) maintain their traditional form. It isn’t too farfetched to assume that the Polestar subscription service will be similar to Care by Volvo. Details on Volvo’s subscription service can be found here.

On the topic of subscriptions Hembrough continued, “There is absolutely no target for subscription as far as what we want to achieve, or what we want to steer away from.” This can be interpreted as a clear sign from Polestar leadership that they have limited expectations for the viability of Polestar’s car subscription services.

The Polestar 2’s starting price is expected to range from $45,000 to $68,000. With this knowledge we can estimate the expected subscription cost for Polestar 2.

Referring to Care by Volvo’s subscription prices we can estimate that the Polestar 2 subscription cost will be around $1,000 per month (if not more). Through Care by Volvo you can subscribe to the S60 R-Design (a $42,000 car) for $850 per month. To be competitive, you have to imagine that the Polestar 2 subscription price will be somewhere in that range.

Polestar 2 Specs

The Polestar 2 comes packed full of great features. Including:

  • Battery – The Polestar 2 in 100% electric and will be powered by a 78kWh battery.
  • Charging – Specifics are few and far between, however Polestar has said they will provide the world’s largest network of charging stations to date.
  • Range – The Polestar 2 will have a range of 310 miles.
  • Performance – With a touch over 400hp and 600lbft of torque the Polestar 2 will get from 0 to 6 in under 5 seconds.
  • Vegan – No leather in this interior, the the Polestar 2 is entirely… Vegan.

CarWow produced a short and simple overview of the Polestar 2’s specs here.

Polestar 2 vs. Polestar 1

polestar 1
The Polestar 1 maintains a distinct body style, much different than that of Polestar 2.

This isn’t the first car produced by Polestar. Polestar 1, a plug-in hybrid is set for production in 2019. There are many differences between the Polestar 1 and Polestar 2. Price, battery size, and range being the most glaring.

Polestar 1 starts at $155,000. Polestar 2 is one third the price.

Polestar 1 has a 34 kWh arranged in three battery stacks (two packs). Polestar 2 has a 78kWh battery.

Polestar 1 has a range of 93 miles… Etc, etc.

The target market for Polestar 1 is very different from that of Polestar 2. Similarly to how Tesla produced the Roadster and Model S before the Model 3, Polestar has started with a more expensive, performance oriented vehicle before offering the more affordable one.

Polestar 2 vs. Tesla Model 3

The Polestar 2 and Tesla Model 3 are set to vie for electric vehicle supremacy in 2020.

That brings up an interesting point, how does the Polestar 2 compare the Tesla Model 3? Priced similarly, with equal ranges, and comparable performance specs, the two seem poised to fight for electric car supremacy in 2020 and beyond.

Teslarati wrote a great comparison of the two that you can read right here.

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