Porsche Passport

A New Porsche… Everyday? Hello Porsche Passport

“The Porsche fleet. At your fingertips.” It sounds nice, but is it too good to be true? Porsche Passport, the car subscription service from Porsche Cars North America sets lofty expectations on it’s homepage, but they certainly do their best to make it true. In a day and age where cars can drive themselves, electrification is all the rage, and owning a car is less common than ever, it sure would be nice to get behind the wheel of a naturally aspirated six cylinder sports car on a whim.

Let’s find out if Porsche Passport lives up the hype.

What is Porsche Passport?

What exactly is Porsche Passport? Membership to an exclusive club generally isn’t associated with driving cars, but in the case of Porsche Passport, that’s exactly what it is. Porsche Passport is a car subscription service that requires membership to access a small fleet of Porsches and a concierge delivery service.

Without getting too into the weeds, that what Passport provides — cars, concierges, and the ability to switch between vehicles (what Porsche calls ‘flip’) as many times as you’d like.

Where can I access Porsche Passport?

Porsche passport availability map

Currently, Porsche Passport membership is exclusively available in Atlanta, Georgia (Porsche Cars North America is headquartered there). It is widely expected that Passport will be expanded to other cities in the United States after the successful pilot in Atlanta. For now, if you live outside of Atlanta your Porsche subscription service wishes cannot be fulfilled.

A recent Automotive News headline reads, “Porsche sees opportunity to broaden subscriptions.” It’s only a matter of time before Porsche Passport is available in a city near you.

How does Porsche Passport work?


Applying for a Porsche Passport membership is simple. All you need is your driver’s license, credit card, and a smartphone (to download the app, yes everything is on an app). With that you are set.

From your smartphone, you’ll use the Porsche Passport app to apply for membership to Passport. As we mentioned above, you’ll need to be in Atlanta to get approved. You also must be 21 years or older and have what Porsche describes as “a clean driving record.”

You’ll also use the app to request a vehicle. In your request you stipulate when and where you would like the car delivered. A concierge will deliver the new vehicle, transfer your personal items over to the new vehicle for you, and answer any questions you may have about the new car.

Porsche Passport allows for unlimited miles driven, and unlimited flips (changing from one car to another) each month. As Porsche states on their website, “our goal is to ensure you have the perfect vehicle for any occasion.”

How much does Porsche Passport cost?

Porsche Passport offers two all-inclusive membership options; Launch and Accelerate. Each membership has a $500 joining fee (paid one-time upon delivery of your first vehicle). Please keep in mind that all vehicles listed below are from the current model year.


Porsche’s “entry-level” membership is Launch. At $2,000 per month, Launch includes familiar Porsche favorites; the Cayman, Boxster, Macan, and Cayenne.

Included in the Launch membership are:

  • $1 million liability insurance policy;
  • $1,000 deductible for drivers;
  • Roadside assistance and maintenance;
  • Personal concierge;
  • Full detail washes with every flip;
  • Includes base and S models.

The full list of vehicles included in the Launch plan are; the 718 Cayman, 718 Cayman S, 718 Boxster, 718 Boxster S, Macan, Macan S, and Cayenne.


For $3,000 per month, Porsche offers Accelerate — a membership option made for enthusiasts. The Accelerate membership option is $1,000 more per month than the entry-level Launch plan, but comes with quite a few more perks, most importantly, a wider range of Porsche models to choose from.

The Accelerate plan allows access to models such as the 911 Carrera, 911 Carrera Cabriolet, and the Panamera. The saying “you get what you pay for” could never be more true.

Just like Launch, Accelerate also comes with an insurance policy, personal concierge, etc.

The full list of vehicles included in the Accelerate plan are; the 911 Carrera, 911 Carrera S, 911 Carrera 4S, 911 Carrera Cabriolet S, Panamera, Panamera 4S, Macan GTS, Cayenne S, and Cayenne GTS.

Are there any other perks?

Compared to other automotive manufacturer subscription services, Porsche’s Passport is very user friendly. Where some services offer a fixed number of monthly flips, Porsche gives the customer the ability to switch vehicles on a whim, as many times as they’d like. That’s a great perk.

Plus, imagine driving only current model year Porsche’s… That’s what you get with Porsche Passport. Each car in the Passport fleet is from the current model year and is detailed before it is delivered to you.

And there’s Passport’s accident policy. If your car is involved in an accident you simply call Porsche’s private concierge line and inform them of the incident. They’ll drive a new car to your location and handle everything from there. One of the hidden benefits of Passport is that you don’t own the car — it’s not your responsibility to maintain or repair it. For some that’s a huge value.

Is Porsche Passport a good value?


This depends on who you ask. Many autoblogs have already decried Passport as being too expensive and lacking vehicles customers will want, but others (myself included) see Passport as a cheaper and easier way to be a part of the Porsche club.

With very small upfront costs ($500), and no headache with regards to insurance, accidents, etc. You can very easily make the case that Porsche Passport is a good value. If you have the budget to spend $3,000 a month on a car, why not spend it on a whole fleet? Plus, as Porsche inevitably expands Passport to other cities it wouldn’t be too shocking if they lowered their price, or offered an even cheaper tier. Then again, if your primary concern is the cost, you probably shouldn’t be driving a Porsche anyway!


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